Which Broadway musical pioneered the 'Intermission Shopping Experience' strategy in 2016, allowing audience members to virtually pre-order merchandise during intermission for post-show pickup?

In the performing arts industry, merchandising and retail strategies have evolved significantly over the years. Major theater productions and performing arts venues have developed sophisticated approaches to turn their artistic brands into retail success stories. This poll tests your knowledge about a groundbreaking retail innovation that transformed how performing arts merchandise is sold and marketed.

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Hamilton
Wicked
The Lion King
Dear Evan Hansen