Which mythology-inspired naming decision did Phil Knight credit with helping Nike achieve unprecedented customer loyalty and brand recognition?

In the world of retail, brands often leverage powerful mythological symbols and archetypes to connect with consumers on a deeper psychological level. This strategy isn't new—it dates back to ancient civilizations where gods and goddesses were the original 'brands' with distinct personalities and values. Today's question explores how a famous CEO used mythology to create one of the world's most recognizable brand identities, influencing consumer psychology and establishing remarkable customer lifetime value.

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Naming the company after Nike, the Greek goddess of victory, to symbolize triumph and athletic achievement
Creating the 'swoosh' logo to represent Hermes' winged sandals, symbolizing speed and divine messenger abilities
Naming product lines after Norse gods like 'Thor' and 'Odin' to convey strength and endurance
Developing the 'Just Do It' slogan from the final words of Hercules upon completing his twelve labors