Which global retail company launched the 'Empowering Traditional Artisans' initiative in 2013, creating an omnichannel platform that connected indigenous craftspeople directly with global markets?

In recent years, traditional craftsmanship and cultural heritage have become powerful drivers in retail strategy. As consumers increasingly seek authentic, culturally significant products, many retailers have developed omnichannel approaches specifically designed to showcase artisanal goods and cultural traditions. This trivia question explores how one major retailer successfully integrated traditional craftsmanship into their modern retail strategy.

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Anthropologie with their 'Cultural Threads' program
IKEA through their 'INNEHÅLLSRIK' collection
West Elm with their 'Artisan Voices' marketplace
H&M via their 'Conscious Traditions' initiative