Which pioneering loyalty program concept, first introduced by London's National Theatre in 2009, revolutionized performing arts audience retention by offering unlimited performances for a monthly fee?

In the competitive world of performing arts, theaters have increasingly adopted retail-style loyalty programs to boost repeat attendance and create sustainable audience relationships. These programs have transformed how venues engage with patrons beyond single ticket purchases, creating communities of dedicated supporters. Test your knowledge about a groundbreaking loyalty innovation that changed how theaters approach audience retention and engagement.

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