Which iconic pop culture brand opened a flagship 'House of' experiential retail store in 2019 that featured a cereal bar, customization lab, and basketball court to engage Gen Z consumers?

In the age of digital shopping, some retailers have transformed their physical stores into interactive wonderlands to attract the Instagram generation. These experiential retail concepts blend entertainment, technology, and shopping in innovative ways that reshape how consumers interact with brands. Test your knowledge of how pop culture and retail have merged to create unforgettable customer experiences!

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Nike (House of Innovation)
Vans (House of Vans)
Netflix (House of Streams)
Adidas (House of Classics)