In Nike's 'Consumer Direct Acceleration' strategy launched in 2020, what percentage of their business did they plan to come from direct-to-consumer channels by 2025?

In recent years, major sports brands have dramatically shifted their retail strategies to combat growing competition from e-commerce giants. One of the most significant transformations came from Nike with their 'Consumer Direct Acceleration' strategy. This bold move fundamentally changed how the iconic sports brand reaches consumers and has influenced the entire sports retail landscape. Test your knowledge about this pivotal retail revolution that shaped the modern sports merchandise market.

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