Which gaming company pioneered the first-ever live in-game concert with a major music artist, revolutionizing virtual brand collaborations and attracting over 10 million concurrent viewers?

In the competitive gaming industry, strategic brand collaborations have transformed how virtual worlds interact with retail marketing. These partnerships have created groundbreaking in-game experiences, exclusive merchandise, and innovative revenue streams. This trivia question focuses on a particularly successful gaming-retail collaboration that changed how brands engage with gaming audiences and set new standards for immersive marketing experiences.

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Epic Games (Fortnite) with Travis Scott's Astronomical concert
Roblox with Lil Nas X's virtual concert experience
Minecraft with Marshmello's interactive music festival
Grand Theft Auto Online with Dr. Dre's exclusive music drop event