Which publishing house pioneered the use of uniform cover designs for their 'Modern Classics' series in the 1960s, creating one of publishing's most recognizable brand identities?

Test your knowledge of how successful publishing houses have built their brand identities over the years! The literary world isn't just about great writing—it's also about powerful branding that helps readers identify quality and consistency. Publishing houses have developed distinctive visual identities, marketing approaches, and consumer loyalty programs that have shaped the industry. How well do you know the strategies behind the books you love?

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Penguin Books
Random House
HarperCollins
Simon & Schuster