Which wildlife organization first pioneered the 'symbolic animal adoption' marketing strategy that has since become a standard fundraising approach across conservation groups worldwide?

The conservation world has seen many innovative marketing campaigns aimed at raising awareness for endangered species and habitats. These campaigns have revolutionized how organizations connect with donors and the public. Test your knowledge about one of the most successful wildlife marketing transformations that changed how we think about conservation fundraising and engagement.

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World Wildlife Fund (WWF)
National Audubon Society
The Nature Conservancy
Wildlife Conservation Society