Which religious organization first pioneered the use of targeted social media advertising to reach specific demographic groups for their outreach materials and publications?

Religious publishing and spiritual product marketing represent multibillion-dollar industries worldwide. From sacred texts and meditation apps to worship supplies and religious education materials, the business of faith combines ancient traditions with modern marketing strategies. This poll explores how major religious organizations have adapted their outreach and product distribution in the digital age.

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The Church of Jesus Christ of Latter-day Saints (Mormon Church)
Vatican Publishing House (Libreria Editrice Vaticana)
Islamic Relief Worldwide
American Bible Society