Which architectural firm rebranded itself in 2015 by dropping individual names and adopting a single name to reflect its collaborative approach, despite being founded by two famous architects?

Test your knowledge about significant architectural brand strategies that have shaped some of the world's most recognizable buildings and spaces. This poll explores how architectural firms have built their brand identities through landmark projects, innovative approaches, and distinctive design philosophies. Understanding the business side of architecture reveals how successful firms position themselves in a competitive industry.

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• Snøhetta
• SOM (Skidmore, Owings & Merrill)
• Kohn Pedersen Fox Associates
• BIG (Bjarke Ingels Group)

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