Which psychological marketing technique helped turn 'The Blair Witch Project' (1999) from a tiny indie film into a $248 million blockbuster?

Film marketing is a fascinating blend of art and science. Studios invest millions in campaigns designed to trigger specific psychological responses from audiences. From color schemes in movie posters to the strategic timing of trailer releases, every decision is calculated to maximize audience engagement and ticket sales. This poll explores one of the most interesting psychological marketing tactics that transformed a film's commercial trajectory.

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Scarcity marketing: Limited initial release to create 'exclusive' viewing opportunities
Reality marketing: Presenting the fictional film as 'found footage' from real missing filmmakers
Celebrity endorsement: Using famous horror directors to promote the film in secret
Subliminal messaging: Hidden symbols in posters that created subconscious interest