Which global beauty brand created the groundbreaking 'Festival of Lights' campaign in 2018 that featured artisans crafting traditional diyas (oil lamps) while highlighting sustainable production practices?

Traditional festivals around the world have become powerful marketing opportunities for brands seeking authentic cultural connections. From Lunar New Year to Diwali, Día de los Muertos to Hanukkah, companies are increasingly incorporating cultural celebrations into their marketing strategies. But how well do you know the landmark campaigns that successfully bridged traditional practices with modern marketing? Test your knowledge about famous cultural marketing campaigns that made history!

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MAC Cosmetics, who employed 100+ local artisans and donated 100% of the limited edition collection's proceeds to women's education initiatives in India
Fenty Beauty, who partnered with traditional craftspeople and created a makeup collection inspired by the colors of rangoli art and festival lights
Forest Essentials, who documented generational diya-making techniques and created a viral campaign showcasing how their ingredients are harvested during festival season
Estée Lauder, who launched an influencer campaign featuring families celebrating Diwali while using their special edition gold-infused products