Which gaming collaboration broke Fortnite's concurrent player record in 2020 with over 12.3 million players simultaneously attending an in-game concert?

Brand collaborations in the gaming industry have created some of the most unexpected and exciting crossover events in recent years. These strategic partnerships have not only expanded player experiences but have also introduced new revenue streams and marketing opportunities for game developers. Test your knowledge about one of the most talked-about gaming collaborations that broke records and surprised the industry!

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Travis Scott's Astronomical Tour
Marshmello's Showtime Concert
Ariana Grande's Rift Tour
Lil Nas X's Roblox Concert Series