Which Broadway musical broke merchandise sales records in 2015 by introducing a revolutionary mobile app that allowed audience members to pre-order show merchandise for pickup after the performance?

Theater merchandise has evolved from simple souvenir programs to a sophisticated product strategy for performing arts venues. Broadway shows now generate significant revenue from branded products, with some productions creating innovative marketing campaigns and limited-edition merchandise drops to engage audiences beyond the performance itself. Test your knowledge about this important revenue stream in the performing arts industry!

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Hamilton
Wicked
The Lion King
The Book of Mormon