Which unlikely source inspired Nike's legendary 'Just Do It' slogan that became a pop culture phenomenon?

In the world of pop culture, advertising slogans often transcend their products to become cultural touchstones. When Nike launched their legendary 'Just Do It' campaign in 1988, it revolutionized both sports marketing and pop culture. This campaign transformed how brands connect with consumers through emotional storytelling rather than just product features. Test your knowledge about this iconic slogan that changed advertising history and continues to resonate in pop culture today.

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The final words of convicted murderer Gary Gilmore before his execution: 'Let's do it'
A line from the 1985 blockbuster film 'Back to the Future' spoken by Michael J. Fox's character
A motivational speech by Olympic gold medalist Carl Lewis that Nike executives heard at a 1987 sports conference
The result of a nationwide consumer contest where Nike asked customers to submit slogan ideas