Which gaming company first popularized the 'battle pass' pricing model that has now become industry standard across competitive multiplayer games?

In the ever-evolving landscape of gaming and virtual worlds, pricing strategies have become as sophisticated as the games themselves. From free-to-play with microtransactions to subscription models and battle passes, how companies monetize their virtual worlds can make or break their success. This trivia question focuses on a groundbreaking pricing innovation that changed how players perceive value in virtual goods and helped create billion-dollar gaming empires.

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