Which technology-driven retail innovation first allowed customers to create completely customized athletic shoes online and was pioneered by a major sports brand in the early 2000s?

The sporting goods retail landscape has been transformed by technology in recent years. New innovations have changed how athletes shop, how retailers track inventory, and how brands connect with customers. This trivia question focuses on one of the most significant technological advancements that revolutionized the athletic footwear market and customer experience. Test your knowledge about how technology is reshaping the sports retail industry!

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Nike's NIKEiD (now Nike By You) personalization platform
Adidas' 3D-printed Futurecraft midsole technology
Under Armour's HOVR connected footwear with embedded tracking chips
Reebok's Instapump Fit customization system