Which pharmaceutical company pioneered the 'Patient Journey Mapping' digital marketing approach that revolutionized personalized medicine advertising in 2018?

The pharmaceutical and medical device industries have evolved significantly in their digital marketing approaches over the past decade. As regulations shifted and patient engagement became increasingly important, companies have developed innovative strategies to reach healthcare professionals and patients while maintaining compliance. This trivia question tests your knowledge about a groundbreaking digital marketing campaign that changed how medical products are promoted online.

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Pfizer with their 'Science Will Win' campaign
Johnson & Johnson with their 'HealtheVoices' platform
Novartis with their 'Living Like You' initiative
Roche with their 'Beyond the Microscope' program