Which film franchise pioneered the modern movie merchandising strategy, establishing the template for how studios leverage brand collaborations today?

Film studios don't just make money from ticket sales. Product merchandising and brand collaborations represent billions in revenue for the entertainment industry. Major franchises can earn more from licensing deals than box office returns. This poll tests your knowledge of the strategic brand collaborations that have shaped how films and TV shows extend their reach beyond the screen. Can you identify the groundbreaking partnership that changed how studios approach product tie-ins?

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Star Wars (1977), which negotiated for merchandising rights instead of director salary increases, generating over $20 billion in product sales
James Bond, whose product placement deals with Aston Martin and various luxury brands created the blueprint for film marketing partnerships
E.T. (1982), whose Reese's Pieces placement caused sales to increase 65% and established the formal product placement industry
Batman (1989), which was the first blockbuster to earn more revenue from toys and merchandise than from actual box office receipts