Which retail brand launched the 'Artisan Project' in 2015, partnering with traditional craftspeople from over 50 countries to create culturally authentic products while providing sustainable income to local communities?

Traditional crafts and cultural practices are increasingly being incorporated into retail brand identities as consumers seek authentic connections and meaningful purchases. Companies are partnering with artisans and indigenous communities, highlighting traditional techniques in their marketing, and creating product lines that celebrate cultural heritage. This trivia question explores how a major retailer successfully integrated cultural traditions into their brand identity.

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West Elm
Anthropologie
Pottery Barn
World Market