What retail customer engagement strategy do major film studios primarily use red carpet premieres for?

Major film studios and streaming platforms invest millions in marketing campaigns to promote their content. One of the most visible aspects of film marketing is the red carpet premiere - a strategic retail customer engagement tool that generates buzz and publicity. But how well do you understand the business strategy behind these glamorous events? Test your knowledge of how Hollywood uses premieres as part of their marketing and customer engagement approach.

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Creating earned media coverage through celebrity appearances and photo opportunities
Direct ticket sales to the public who attend the premiere event
Testing audience reactions before finalizing the film's edit
Reducing marketing costs by consolidating all promotional activities into one event