Which astronomy organization rebranded its retail experience in 2020 with an augmented reality app that allows customers to virtually 'try on' space gear while viewing real-time constellation data?

The astronomy industry has seen remarkable retail innovations in recent years, with major observatories and space agencies developing sophisticated brand identities and marketing strategies. These organizations now leverage their scientific authority to create compelling retail experiences and product lines. Test your knowledge about how astronomy's biggest names have transformed their brand presence in the consumer market!

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• European Southern Observatory (ESO)
• NASA's Jet Propulsion Laboratory (JPL)
• The Royal Astronomical Society
• SpaceX Observation Division

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