Which gaming company pioneered the 'toys-to-life' omnichannel retail concept that allowed physical figurines to be scanned into video games?

The gaming industry has transformed how players engage with virtual goods and in-game purchases. Major platforms have pioneered innovative strategies to create seamless omnichannel experiences connecting physical merchandise with digital gameplay. Test your knowledge about how gaming companies have revolutionized the integration between physical retail and virtual worlds!

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• Activision with Skylanders
• Epic Games with Fortnite Action Figures
• Electronic Arts with The Sims Collectibles
• Valve with Steam Hardware Integration

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