Which major music retailer first implemented widespread in-store augmented reality (AR) that allowed customers to virtually 'try' instruments and hear sample sounds before purchasing?

The music retail landscape has been transformed by technology over the decades. From physical stores with vinyl records to digital downloads, and now augmented reality experiences changing how we discover and interact with music products. This trivia question focuses on a groundbreaking AR implementation that changed how customers experience music products before purchasing.

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Guitar Center with their 'Virtual Shredding' AR app (2018)
Sam Ash Music with their 'SoundTest AR' platform (2019)
Sweetwater with their 'Immersive Audio Experience' booths (2017)
Long & McQuade with their 'Virtual Band' AR stations (2020)