Which gaming company launched the first major augmented reality retail experience that allowed customers to scan products in-store to unlock exclusive game content and see virtual characters interact with physical merchandise?

The gaming industry has been at the forefront of merging virtual and physical retail experiences. As gaming companies expand their merchandising strategies, they've pioneered innovative approaches to retail that blend their virtual worlds with physical shopping experiences. This poll tests your knowledge about a groundbreaking augmented reality retail initiative that changed how gaming merchandise is marketed and sold.

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