Which 1982 film featured a revolutionary product placement that caused a 65% sales increase for a candy brand, establishing the practice as a mainstream marketing strategy in Hollywood?

Product placement has evolved into a sophisticated marketing strategy in film and television. From subtle background appearances to plot-integrated brand moments, filmmakers and marketers have found innovative ways to showcase products without disrupting the viewer experience. This poll tests your knowledge about a groundbreaking product innovation case that changed how brands appear in entertainment media.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Blade Runner (Coca-Cola)
Tootsie (M&M's)
The Thing (Hershey's Kisses)