Which innovative product launch strategy did the Broadway musical 'Hamilton' use that contributed to its unprecedented ticket demand before its official opening?

In the performing arts industry, product launches for new shows, seasons, or theatrical experiences require strategic marketing approaches that differ from typical retail launches. These launches often blend artistic expression with commercial objectives to attract audiences and create excitement. Test your knowledge about how theatrical companies introduce their creative 'products' to the market and maximize opening night impact!

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Released a complete soundtrack album before opening night, allowing audiences to become familiar with the music
Offered a virtual reality preview experience where potential attendees could experience 10 minutes of the show
Implemented a lottery system where only randomly selected individuals could purchase tickets for the first six months
Created a subscription-based mobile app that provided exclusive behind-the-scenes content during the development process