Which mythological figure's marketing strategy involved having followers wear golden fleece pendants as a brand symbol, creating one of the earliest examples of wearable brand merchandise?

In the world of mythology and folklore, divine beings and magical creatures have their own ways of spreading their stories and enhancing their reputation. Ancient myths often reveal fascinating 'marketing strategies' that gods, heroes, and mythical figures used to increase their fame and followers. This poll tests your knowledge about one particular mythological marketing campaign that revolutionized how ancient people connected with their deities.

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Jason (of Argonauts fame), who distributed golden fleece pendants to sailors who pledged loyalty to his expeditions
Odin, who gave miniature golden fleece tokens to warriors who promised to join him in Valhalla
Hermes, who offered golden fleece amulets to merchants who prayed to him for profitable journeys
Aphrodite, who promoted golden fleece jewelry as symbols of devotion between lovers under her protection