Which Broadway musical broke marketing tradition in 2015 by releasing its entire soundtrack before opening night, helping it become a cultural phenomenon and setting records for advance ticket sales?

In the competitive world of theater and performing arts, marketing campaigns can make or break a production. Some theatrical productions have created innovative marketing strategies that transformed them from mere shows into cultural phenomena. This poll tests your knowledge about one of the most successful marketing campaigns in Broadway history that revolutionized how performing arts productions attract audiences.

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Hamilton
Dear Evan Hansen
The Book of Mormon
Wicked