Which gaming company pioneered the 'Battle Pass' monetization model that has now become a standard retail strategy across the industry?

In recent years, gaming platforms have revolutionized digital retail with innovative in-game purchasing experiences. From cosmetic skins to full virtual storefronts, the gaming industry has created entirely new customer journeys and revenue streams. Test your knowledge about how major gaming companies have transformed the retail experience within their virtual worlds!

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Valve Corporation (with Dota 2)
Epic Games (with Fortnite)
Riot Games (with League of Legends)
Activision Blizzard (with Call of Duty)