Which famous Broadway musical pioneered the 'immersive retail experience' concept by designing their merchandise store to replicate set pieces from the show?

The performing arts industry has evolved not just on stage but also in how it merchandises and sells to audiences. From traditional box office models to innovative retail experiences, theaters and performance venues have transformed how they connect with patrons and sell merchandise. This trivia question explores a groundbreaking retail innovation that changed how performing arts organizations approach merchandising and audience engagement.

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The Phantom of the Opera - with a store designed like the Paris Opera House featuring chandeliers and mask displays
Wicked - with a store featuring an Emerald City facade and merchandise organized by character zones
Hamilton - with a colonial-style store featuring historical document replicas alongside modern merchandise
The Lion King - with a store designed as an African marketplace featuring tribal-inspired displays and savanna elements