Which sports brand was the first to sign a professional athlete to a million-dollar endorsement deal specifically for signature shoes?

The sports footwear industry has evolved from basic athletic shoes to billion-dollar empires with cutting-edge technology, celebrity endorsements, and limited releases that drive consumer demand. Major brands compete fiercely for market share, creating innovative marketing strategies and product lines. How well do you know the business behind the sneakers that dominate professional and casual sports worldwide?

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Nike with Michael Jordan (Air Jordan deal, 1984)
Adidas with Muhammad Ali (1970s)
Converse with Magic Johnson (1979)
Puma with Pelé (1970)