Which NBA team was the first to launch a comprehensive digital loyalty program (in 2011) that rewarded fans not just for purchases but also for social media engagement and watching games?

The sports industry has transformed how it builds fan loyalty beyond just selling tickets and merchandise. Modern sports loyalty programs have evolved into sophisticated ecosystems that track engagement, offer personalized rewards, and create unique experiences. This poll tests your knowledge about a groundbreaking sports loyalty program that revolutionized how teams connect with fans and influenced programs across the industry.

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Cleveland Cavaliers
Miami Heat
Boston Celtics
Dallas Mavericks