Which celebrity collaboration with Puma set a retail record in 2016, selling out online in just 35 seconds and helping revitalize the brand's cultural relevance?

In the world of pop culture, brand collaborations have created some of the most memorable and innovative products of our time. These strategic partnerships between iconic brands and celebrities, artists, or other companies have revolutionized marketing and captured the public's imagination. Test your knowledge about one of the most successful brand collaborations that broke sales records and changed the game in the retail industry!

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• Rihanna's Fenty x Puma
• Kanye West's Yeezy x Puma
• Beyoncé's Ivy Park x Puma
• The Weeknd's XO x Puma

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