Which celebrity pioneered the 'direct-to-consumer' beauty brand model that revolutionized the cosmetics industry by using social media as the primary marketing channel, creating a billion-dollar empire?

The retail landscape has been dramatically transformed by celebrity influence and endorsements. Famous personalities have leveraged their personal brands to create billion-dollar retail empires, revolutionizing how products are marketed and sold. This poll tests your knowledge about a groundbreaking retail innovation strategy pioneered by a famous celebrity entrepreneur who changed the game in influencer marketing and retail branding.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty