Which prescription medication was the first to launch a major direct-to-consumer television ad campaign in the United States after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry revolutionized its marketing approach in the 1990s when regulatory changes allowed direct-to-consumer advertising on television. This shift fundamentally changed how medical products were marketed, creating a new paradigm in healthcare communication and patient awareness. This trivia question explores a pivotal moment in pharmaceutical marketing history that transformed how medications are promoted to the public.

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Claritin (loratadine) for allergies by Schering-Plough
Prozac (fluoxetine) for depression by Eli Lilly
Lipitor (atorvastatin) for high cholesterol by Pfizer
Viagra (sildenafil) for erectile dysfunction by Pfizer