Which innovative product launch strategy first originated in Broadway productions and was later adopted by mainstream retail brands?

In the performing arts world, major productions are often launched with as much strategic planning as retail products. This poll tests your knowledge about how Broadway shows and other theatrical productions have revolutionized their product launch strategies in recent years. From immersive pre-show experiences to innovative marketing techniques, see if you can identify which breakthrough approach changed the game for performing arts marketing.

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Immersive preview experiences where potential audiences could interact with set pieces and costumes months before opening night
The 'dynamic pricing' model that adjusts ticket prices based on real-time demand (similar to airline pricing)
Digital lottery systems allowing fans to enter daily drawings for discounted premium seats
Pop-up installation stores featuring exclusive merchandise tied to productions before they premiere