Which innovative marketing strategy did Illumina use when launching their groundbreaking NextSeq DNA sequencing platform in 2014?

In the competitive world of scientific product launches, companies employ various strategies to capture market attention and establish credibility. This poll tests your knowledge about one of the most notable scientific product launches that revolutionized laboratory research. Understanding how breakthrough scientific products are introduced to the market reveals important insights about the intersection of innovation, marketing, and scientific advancement.

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They offered free genome sequencing to 100 influential scientists to generate word-of-mouth buzz
They simultaneously published 40+ peer-reviewed papers demonstrating applications across multiple research fields
They created an interactive virtual laboratory where researchers could test the platform before purchase
They launched a global competition with $1 million in prizes for novel applications of their technology