Which brand holds the Guinness World Record for the largest augmented reality (AR) retail customer engagement campaign, reaching over 19 million unique users in 2022?

World records aren't just about achievements—they're powerful marketing tools! Companies leverage record-breaking events to create unforgettable customer experiences and viral marketing campaigns. From the tallest chocolate fountain to the largest virtual gathering, brands use these spectacular moments to generate massive engagement. Test your knowledge about how record-breaking marketing stunts have transformed brand visibility and customer engagement in the competitive world of retail and digital marketing.

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• IKEA's 'Place' AR furniture campaign
• Nike's 'Try Before You Buy' global AR sneaker launch
• Amazon's AR shopping experience 'View in Your Room'
• Sephora's Virtual Artist AR makeup application

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