Which groundbreaking marketing strategy did Nike implement in 1984 that transformed sports product endorsements and dramatically increased their market share?

In the competitive world of sports retail, brand recognition can make or break a company's success. Nike stands as one of the most recognizable sports brands globally, but their journey to dominance included several pivotal marketing decisions. This poll tests your knowledge about one of Nike's most significant brand recognition milestones that revolutionized their market position in the 1980s and fundamentally changed sports marketing forever.

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Signing Michael Jordan and creating the Air Jordan brand, establishing the first signature athlete product line
Introducing the first moisture-wicking fabric (Dri-FIT) that revolutionized performance apparel
Launching the 'Just Do It' slogan, which became their first global marketing campaign
Creating the first cross-training athletic shoe, allowing athletes to use one shoe for multiple sports