Which company introduced the first modern customer loyalty program in 1981 that became the model for many airline and retail programs to follow?

While customer loyalty programs seem like a modern retail innovation, they actually have fascinating historical roots. These programs have evolved dramatically over the decades, transforming how brands connect with consumers and build lasting relationships. Test your knowledge about the origins of customer loyalty programs and how they've shaped retail history!

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American Airlines (with AAdvantage)
S&H Green Stamps
Betty Crocker (with Box Tops)
Sperry & Hutchinson (with S&H Pink Stamps)