Which pharmaceutical advertising campaign was the first to use real patients' stories alongside clinical data, leading to FDA guidelines on patient testimonials in medical marketing?

In the highly regulated world of pharmaceutical and medical device advertising, certain campaigns stand out for their innovation and impact. This poll tests your knowledge about a groundbreaking advertising campaign that transformed how medical products are marketed to healthcare professionals and patients. The campaign in question revolutionized the industry by blending emotional storytelling with scientific data in a way that had never been done before.

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Pfizer's 'More Than Medication' campaign for Lipitor (2001)
Merck's 'It's Your Life' campaign for Fosamax (1999)
Biogen's 'MS One to One' campaign for Avonex (1997)
Johnson & Johnson's 'Live Without Limits' campaign for Remicade (2003)