Which revolutionary scientific product's marketing campaign first used the phrase 'genetic scissors' as a metaphor that dramatically increased public understanding and adoption?

In the world of scientific breakthroughs, marketing plays a crucial role in public understanding and acceptance. One revolutionary gene-editing technology sparked a particularly innovative marketing campaign that transformed how the scientific community communicates complex innovations to the public. Test your knowledge about this landmark science marketing case study that changed how cutting-edge research reaches mainstream awareness.

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CRISPR-Cas9 gene editing technology
Oxford Nanopore DNA sequencing
Illumina Next-Gen Sequencing platforms
DeepMind's AlphaFold protein structure prediction