Which sports brand pioneered the first major 'scan-to-try' augmented reality shoe trial experience in partnership with Snapchat?

The intersection of sports and retail creates unique shopping experiences for athletes and fans alike. Major sporting goods retailers are constantly evolving their strategies to meet consumer demands through technology, sustainability, and experiential marketing. This trivia question focuses on a groundbreaking retail collaboration that changed how consumers interact with athletic footwear.

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Nike with their 'Air Max AR' experience
Adidas with their 'Try-On' platform
Under Armour with their 'Perfect Fit' technology
Puma with their 'LQD CELL Origin AR' system