Which transportation company's 2018 digital marketing campaign used predictive analytics to increase customer lifetime value by 47% through personalized journey recommendations?

The transportation industry has been transformed by digital marketing strategies that connect passengers and shippers to services in innovative ways. From ride-sharing apps to airline loyalty programs, transportation companies have pioneered unique approaches to customer lifetime value. This poll tests your knowledge about a groundbreaking digital marketing campaign that revolutionized how a major transportation company approached customer retention.

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Virgin Atlantic with their 'Your Journey, Your Way' campaign
Uber with their 'Ride Smart' personalization initiative
Deutsche Bahn with their 'Connected Travel Experience' program
Singapore Airlines with their 'Destination Intelligence' platform