Which famous astronomy brand pioneered the 'Virtual Star Party' retail experience that allows customers to test telescopes by joining live-streamed stargazing sessions before purchasing?

The astronomy industry isn't just about telescopes and star charts—it's a multibillion-dollar retail sector encompassing everything from high-tech equipment to popular merchandise. Major observatories and space agencies have developed sophisticated retail operations to fund research and engage the public. Test your knowledge about the business side of astronomy with this trivia question about one of the most successful astronomy retail innovations in recent years.

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Celestron with their 'Celestial Connect' program
Meade with their 'Meade Starlight Shopping' experience
Orion Telescopes with their 'Orion Observer Community'
Sky-Watcher with their 'Sky-Watcher Live Universe' platform