Which gaming company first introduced a subscription-based loyalty program that offered exclusive in-game currency, monthly virtual items, and discounts on game purchases?

In the competitive world of gaming, companies are increasingly turning to loyalty programs to retain players and enhance engagement. These programs have evolved from simple point systems to complex ecosystems that influence purchasing behavior and create dedicated communities. Test your knowledge about one of the most innovative loyalty programs in gaming history that changed how players interact with virtual economies.

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Blizzard Entertainment with their 'Blizzard Rewards' program in 2008
Sony with PlayStation Plus in 2010
Valve with Steam Premium in 2009
Microsoft with Xbox Gold Rewards in 2007