Which of these scientific equipment companies deliberately chose blue as their primary brand color to emphasize precision, reliability and trust in their laboratory instruments?

Color psychology plays a crucial role in science and technology branding. Major scientific companies and research institutions carefully select their brand colors to convey specific values and emotions. This poll tests your knowledge about the strategic use of color in scientific product branding and how these choices reflect company positioning in the competitive scientific marketplace.

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Thermo Fisher Scientific
Merck (known as EMD in North America)
Abbott Laboratories
Shimadzu Corporation