Which retailer set a Guinness World Record in 2018 for the 'Largest Product Launch Livestream' as part of their marketing campaign strategy?

The world of retail and world records intersect in fascinating ways! Major brands and retailers often pursue Guinness World Records as part of their marketing campaigns to generate buzz, create memorable experiences for customers, and differentiate themselves in competitive markets. Test your knowledge about these record-breaking retail marketing strategies that made history while making headlines.

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Alibaba's Tmall
Amazon
Walmart
Target